65% of Young Professionals "Too Busy" For Friends [i]
Millions of Brits in their 20s and 30s are losing social contact with close friends due to the hassle of organising get-togethers, relying instead on email and the internet as their main form of contact. Two thirds of young professionals admit they are 'too busy' to organise meeting up with friends,[ii] outing 32% of Londoners as the most socially isolated group in the UK in contrast to 24% of Northerners.[iii]
The report, indicating a decline in group social activity, shows 37% of people are afraid of initiating nights out or weekends away because of concerns friends won't commit or will pull out last minute, leaving the organiser out of pocket.[iv] Other reasons include:
Getting commitment from friends (25%) [v]
The time it takes to arrange an event (25%) [vi]
Being too lazy to organise an event (22%) [vii]
Trying to make everyone happy (21%) [viii]
The unwanted responsibility of finding the best activity to do (15%) [ix]
Lacking the skills to manage money and reservations (9%) [x]
Three young professionals who experienced the same problems themselves, created Wigadoo.com, an online tool for social organisation. The website enables users to organise events easily and manage the group’s money securely. The three founders commissioned the research to explore the reasons behind the diminishing social scene in the UK.
The "Facebook Effect" and busier lifestyles have contributed to a change in the way friendships are being forged in the naughties, impacting significantly on the frequency of face-to-face social interaction. The average Briton now spends 11 hours per week [xi] on virtual networking with people they haven’t seen for years, compared with 10 hours per week [xii] on real life socialising, fostering a growing trend of virtual friendships.
Uma Rajah, co-founder of Wigadoo.com comments: "Modern lifestyles mean that organising groups of people can be time-consuming and complicated. Wigadoo.com makes the process simpler, quicker and safer so that people end up doing more, with more friends, more often."
Nigel Marlow, Director, Business & Consumer Psychology from London Metropolitan University, with expertise in group dynamics, said: “Young professionals are increasingly ready to accept the substitute of ‘virtuality’ over ‘the real thing’. This research shows that whilst people want to and indeed prefer to meet up with friends, they are not making the effort to initiate face-to-face interaction by organising get-togethers. The perceived inconvenience involved and the misplaced fear of failing to organise an enjoyable social event, is resulting in people hiding behind their computers."
[i] YouGov PLC research: 65% of young professionals between 18-34 said they were too busy to organise an event
[ii] YouGov PLC research: 65% of young professionals between 18-34 said they were too busy to organise an event
[iii] YouGov PLC research: 32% of Londoners said they were too busy to organise an event vs. 24% of Northerners
[iv] YouGov PLC research: 37% of people said they were scared friends might mess them around, pull out at the last minute and leave the organiser out of pocket
[v] YouGov PLC research: 25% of people said they were put off organising group events with friends because of getting commitment from friends to attend
[vi] YouGov PLC research: 25% of people said they were put off organising group events with friends because of the time it takes
[vii] YouGov PLC research: 22% of people said they were put off organising group events with friends because of being a bit lazy
[viii] YouGov PLC research: 21% of people said they were put off organising group events with friends because of not wanting the responsibility of making everyone happy
[ix] YouGov PLC research: 15% of people said they were put off organising group events with friends because of finding the best activity to do
[x]YouGov PLC research: 9% of people said they were put off organising group events with friends because they lack the skills needed to be a good organiser
[xi] Based on behaviour of UK broadband users. Source: uSwitch
[xii] Based on behaviour of UK broadband users. Source: uSwitch